Custom Phantom Cheer Shoes for Varsity Allstar and the NCA Nationals
To celebrate the launch of Varsity Allstar’s limited edition Phantom cheer shoe, I was tasked to create a custom design inspired by Varsity’s bold branding and the energy of the NCA Nationals Championship in Texas. The goal was to highlight the sleek style of the Phantom shoe while incorporating elements that represented the passion and dedication of the cheerleading community.
The custom design blended Varsity’s signature aesthetic with nods to the NCA Nationals, where the shoes were being showcased during the championship. Each detail was thoughtfully crafted to capture the spirit of cheer and the excitement of the championship.
To amplify the launch, I also produced content for a collaborative social media post that highlighted the creative process. From airbrushing the vibrant brand colors for the background, all the way to the finishing touches, the video brought the artwork to life and connected with Varsity Allstar’s audience in a unique way.
