Custom Jordan 1s for Twin Peaks CEO and the UFC
When Twin Peaks’ ad agency approached me with the opportunity to create custom Jordan 1s, I knew it would be an exciting challenge. The project involved custom painting two unique pairs of sneakers as gifts for Twin Peaks’ CEO and their high-profile UFC partner. The goal was to seamlessly blend Twin Peaks’ rugged branding with the bold energy of UFC, creating a cohesive sneaker that celebrated their partnership in a way that had never been done before.
The Vision: Uniting Two Iconic Brands
Twin Peaks and UFC each bring something distinctive to the table—Twin Peaks’ branding is bold, outdoorsy, and full of personality, while UFC embodies strength, energy, and high-octane action. Each pair of Jordan 1s was carefully crafted to highlight the synergy between Twin Peaks and UFC. Key elements included:
• Twin Peaks Branding: The mountain logo was prominently featured on the sides, paired with plaid textures and colors inspired by their rustic aesthetic.
• UFC Details: Bold red and black accents and sharp logos added energy and strengthened the design.
A Gift That Stands Out
These custom sneakers were more than just a creative project—they were a symbol of the partnership between two iconic brands. By combining artistry with intentional branding, I was able to deliver a gift that was uniquely memorable. The sneakers celebrated the best of both worlds: Twin Peaks’ bold identity and UFC’s unstoppable energy. They were designed not only to honor the recipients but also to showcase how creativity can elevate a partnership in a truly unique way.