Custom Converse for Keith Urban's new song 'Chuck Taylor'

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Universal Music Group Nashville commissioned me to create a custom Converse High Top for a social ad campaign promoting Keith Urban’s new album, which features the song ‘Chuck Taylor.’ 

With full creative freedom, I approached the project in a unique way by incorporating fabric and different embellishments into the design—techniques I hadn’t explored before. Because I had the rare opportunity to create whatever I desired, I went into it with a playful, girly vibe in mind and used fabrics that incorporated butterflies, satin ribbons, and rhinestones.

 I then filmed the entire creative process, showcasing the new methods used to bring the sneakers to life for the promotional campaign.